Amid quite a few controversial front-shirt playing sponsorship agreements involving main soccer golf equipment, SpreadEx is taking a unique method.

The favored unfold betting platform is giving Sunderland AFC followers the choice to purchase jerseys with out the operator’s emblem for the 2024-2025 season, beginning on Friday.

SpreadEx has labored with Sunderland since signing a three-year deal in 2022

SpreadEx has labored with Sunderland since signing a three-year deal in 2022 and acknowledged that pro-gambling messages can set off sure individuals.

Speaking about this transfer, the corporate’s Head of Advertising and marketing Andy MacKenzie stated it’s “completely satisfied to work on making some reproduction kits obtainable to followers with out our emblem on the entrance.” He went on to say that SpreadEx is trying ahead to offering a wide range of giveaways and competitions to followers throughout the upcoming season.

This information comes off the again of two controversial shirt sponsorship offers involving English Premier League groups Crystal Palace and Wolverhampton Wanderers.

Whereas a ban on most of these agreements for EPL groups will start with the 2026-2027 season, it won’t apply to groups within the decrease tiers of English soccer, such because the Championship second-tier league wherein Sunderland at present performs. This exception is in place as a result of lower-level groups typically depend on such offers for a lot of their income.