Japanese writer Shogakukan and a number one buying and selling firm Marubeni have introduced the institution of a brand new three way partnership, MAG.NET Company, to broaden the worldwide attain of Japanese manga and anime.
The brand new enterprise goals to leverage the rising international reputation of manga and anime to create new gross sales channels and fight the proliferation of pirated content material.
The formation of MAG.NET is available in response to the speedy progress of the manga and anime trade and the growing international demand for these Japanese cultural exports.
Regardless of their reputation, the trade faces important challenges in establishing strong gross sales channels and distribution networks exterior Japan.
“Japanese content material is liked throughout borders. Whereas digital gross sales channels have expanded in recent times, the wishes of followers all over the world to get the actual factor instantly and see, contact and get it in individual stay unmet. That’s why we’re working with the Japanese content material trade to ship manga, anime and items to followers each in Japan and abroad easily, whereas sustaining belief and making buying enjoyable. We imagine that that is the operate and mission that MAG.NET goals to attain.“
In accordance with Shogakukan and Marubeni, the shortage of direct abroad stores and distribution networks has led to missed alternatives and has fueled the unfold of pirated merchandise.
MAG.NET’s core enterprise will concentrate on the sale of manga, anime, and associated merchandise. The corporate goals to determine a system to ship professional merchandise, thereby growing gross sales and income whereas addressing the problem of pirated merchandise.
Moreover, the corporate may even pursue enterprise in areas comparable to digital content material using the most recent know-how.
Shogakukan will play a key position in attracting participation from different firms within the publishing and anime industries. Moreover, MAG.NET will collaborate with Shogakukan’s group firm, Tokyo Otaku Mode, to streamline product distribution.
Marubeni and its subsidiary, Marubeni Forest Linx, will develop home and worldwide stores and distribution networks, laying the groundwork for the infrastructure wanted to distribute Japanese content material globally.
Supply: Animation Enterprise
