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Fox Tried To Save Its Studio By Promoting Now-Priceless Props



As recounted in “twentieth Century Fox,” the props that Darryl Zanuck was so keen to carry onto have been ultimately bought. In February 1971, 2,000 items have been auctioned off, together with Paul Newman’s bicycle from “Butch Cassidy and the Sundance Child,” which fetched $3,000. Julie Andrews’s gros level roses carpetbag from “The Sound of Music” — a movie Richard Zanuck had overseen all the way in which to its Greatest Image win — netted the studio $650. All in all, the prop sale introduced in $365,480 for the struggling twentieth Century Fox, which in 2024 equates to round $2.8 million.

In fact, Zanuck Sr. was proper when he mentioned “the longer we wait the extra we are able to get for them.” However within the early ’70s, the studio did not have time to spare. What’s extra, firing his son and holding the prop sale did little to protect Zanuck’s tenure. Simply because the studio president had feared, these two occasions actually had signaled to others that twentieth Century Fox was scraping the underside of the barrel, regardless of makes an attempt to make issues seem in any other case. As Eyman writes:

“The studio tried to counter the fire-sale environment by pointing to the Greatest Image win of ‘Patton,’ and to the truth that two of their photos –- ‘The Panic in Needle Park’ and ‘Walkabout’ –- have been invited to the Cannes Movie Pageant. It did not appear to assist.”

In April of ’71, a dissident group of the studio’s stockholders pressured Zanuck to resign. The day after he left, The New York Instances famous the “staggering monetary losses” confronted by twentieth Century Fox, however proclaimed Zanuck to be “the final remaining tycoon of Hollywood’s golden period.” Nonetheless, by that time, stockholders noticed the getting old “tycoon” as little greater than an previous prop himself.

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