New baggage will arrive in shops shortly — this time with out Insurgent Moon branding

Netflix introduced yesterday that they’re teaming with Popcorn Indiana to promote bagged, pre-popped and flavored popcorn. The baggage will retail for $4.49 (that is for an 8 oz bag) and can promote in brick-and-mortar shops. The popcorn is available in two flavors to date — Cult Basic Cheddar Kettle and Swoonworthy Cinnamon Kettle. It appears protected to imagine that the cheddar taste will likely be just about the identical because the Veldt Cheddar taste that Popcorn Indiana made for Netflix‘s Insurgent Moon films. That popcorn was accessible in Walmart shops, together with a handful of different unique Insurgent Moon merchandise.

Perhaps you should buy it up and eat it together with the Ben & Jerry’s Netflix & Chill’d ice cream. 

A “film night time and popcorn go collectively like a scorching canine and a bun, ice cream and sprinkles, or a seaside day and a lounge chair,” Netflix stated in an announcement (through Selection). “That is why Netflix and Popcorn Indiana have teamed as much as debut Now Popping, a brand new ready-to-eat popcorn line accessible to snack on now.”

Even in case you ignore the extant Insurgent Moon baggage, it appears seemingly Netflix will use the popcorn as a technique to promote a few of their higher-profile tasks by putting films and TV exhibits on the bag artwork, the place they may sit in chip aisles and be tiny billboards in the identical means firms like Doritos do.

Along with the Ben & Jerry’s partnership, Netflix has been slowly creeping into an increasing number of bodily areas. They’ve toys and different merchandise branded with the Netflix “N” at retailers like Goal and Walmart, and have lately introduced plans for Netflix Home, a pair of big leisure complexes to be constructed at deserted shops. The streamer additionally owns three film theaters, though that appears to be a reasonably small and area of interest a part of their enterprise, extra concerning the status of getting theatrical screenings for some awards contenders than anything.

Popcorn is a reasonably apparent space for a film studio and streamer to broaden out to. In reality, AMC Theatres has their very own branded popcorn, and it was one of many earliest merchandise supplied by Newman’s Personal, the corporate owned by legendary actor Paul Newman, due partly to its connection to the films.