Posted on: June 21, 2024, 03:05h. 

Final up to date on: June 21, 2024, 03:08h.

This yr, life will nonetheless be stunning however a lot smaller.

The annual “Life is Lovely” Las Vegas music competition — held on 18 metropolis blocks alongside East Fremont Avenue for 10 years — is being rerouted to a single vacant lot subsequent to the Plaza Resort & On line casino downtown.

The yr’s occasion, renamed “The Huge Lovely Block Get together,” has additionally been scaled again from its normal three days to 2.

“For plenty of causes, it was acceptable to hit pause on the Life is Lovely Competition this yr,” based on a information launch from competition organizers that defined none of these causes. “We’re exhausting at work reimagining and evolving the competition expertise for the sake of you, the followers, and the unbelievable neighborhood that surrounds us.”

The most important viewers ever reported for “Life is Lovely” was reported as 180,000 over three days. The ten-acre vacant lot that can host “The Huge Lovely Block Get together” holds an estimated 25,000.

“This occasion just isn’t meant to switch the competition,” the press launch continues, quite optimistically. “For now, it provides us the chance to proceed the annual custom of gathering in Downtown Las Vegas to uplift each other, to precise ourselves, and to attach. In time, the 2 will coexist.”

“Life is Lovely” was based by the late Tony Hsieh, former CEO of Zappos, in 2013. A controlling curiosity within the competition was bought by Rolling Stone journal in February 2022. 5 years earlier, Rolling Stone laid off 30% of its editorial employees in a cost-cutting transfer because it shifted from bi-weekly to month-to-month print publication.

Final yr, the competition celebrated its tenth anniversary in sometimes grand model, with headliners together with Kendrick Lamar, ODESZA, and The 1975.

This yr’s occasion is the primary during which Rolling Stone is the only real proprietor.

The vacant-lot social gathering will happen on two levels Sept. 27 and 28, from 5 p.m. to 2 a.m. The acts on these levels will probably be introduced at 10 a.m. on Tuesday, June 25, with two-day passes, beginning at $199, occurring sale 10 a.m. Thursday, June 27, through lifeisbeautiful.com.